Have we had enough already?
Blog after blog, post after post, we read a seemingly never-ending entourage of lists and more lists providing the “best answer” to the question: “What tools does every startup need?”
Well, we all have fun trying the new technology, don’t we? But really? It changes faster than I can type, and that’s fast (okay 100 wpm, but who counts anymore?). So what good is today’s blog about best tools, when tomorrow’s article about best tools will contradict yesterday’s post, and introduce next week’s book, interview, or video about the best tools?
I am happy to announce that we figured it out once and for all! Answer is: None of the above!
We reached out to dozens of startups, and many were outright stumped by the question…Best tools? Each response began with ‘Well, it depends . . , ‘ and each response continued with ‘ . . . on the day of the week, the industry, the problem, the task, the device, the location, the user.’ etc., etc., etc.
But one startup owner summed it up perfectly. His answer shines because it is simple, true, and timeless.
“Anne Marie,” he said. “Sorry to say, but the most powerful tools are the business relationships you establish.” Dan Kasprzyk explained that after 25 years in the medical device industry, it is the people who have made the difference.
Yes, the latest and greatest software, gizmo, gadget or app are fun and useful! But remember that each plug in, widget, or device, each of those tools, is going to arrive, change, or just disappear like the telephone booth. (The what?)
Great relationships are THE staple for every successful startup. Here’s Dan’s list for who to have in your circle, in no particular order, and easy to apply to any industry.
- corporate legal advisors (IP and business)
- industry consultants
- digital marketing experts
- web design professionals
- investment banker, private equity, venture capital, and angel networks
Dan also recommends getting to know folks in these arenas:
- pre-clinical testing laboratories
- OEM catheter rapid prototyping and manufacturing
- 3D printing and laser machining
- world class device testing
And, by the way, Dan did mention that for growing sales and distribution, the implementation of Salesforce was great for CRM management. Just sayin’.