If you’re reading this, then you probably clicked to prove to yourself that you aren’t sinning. But I promise you, at one time or another, maybe even today, you’ve done this one thing.
And what is that, you ask?
You have taken a shortcut, skipped a step, turned a blind eye, and any other obnoxious cliché that screams avoidance.
And here’s the sin …
You are avoiding information that could save your business.
If you stop reading now, you are doing it again. So, hear me out – okay?
I think that we can agree that nobody likes bad news, right? But what if that bad news changes the course of your startup? What if it tells you your startup isn’t going to work?
Logically, that’s information you should want. It will save you time, money and energy and you can move on to your next big idea.
So, what’s the problem? The problem is you (and by you, I mean we) aren’t always logical. And your relationship with your startup is personal, emotional and sometimes anything but logical.
Finding out information that shows what you’ve just spent a year working on is going to fail can be hard to process. Sure it might make logical sense when you look at the data, but try explaining that to your heart.
They say there is no “crying” in business. Well, I call bologna. (I would usually say something else here, but this is a family show.)
Starting a business is full of emotion and feelings. There’s hope that this idea will put you on the map. There’s love for an idea that made your life better. There’s fear around where your next mortgage payment is coming from. There’s excitement when you get your first sale. There’s frustration because you aren’t growing fast enough. And sometimes you experience them all on the same day.
Finding out information about your startup that could lead to the two of you breaking up, might be hard to handle.
So what do you do?
You pretend like you’re doing the validation, but you aren’t digging deep enough.
You go through the motions, but you stay away from asking the questions you don’t want to know the answers to.
Or you just skip the validation stage altogether and make it up.
And while you know it’s wrong, down deep you don’t want to know what you don’t what to know.
I get it. I really do. And I know you get why not knowing the real truth behind your idea or startup is dangerous.
What if there was a process of validation less threatening, and the information you discover more relevant and actionable?
Well, you’re in luck. That’s exactly what we’ve done. And I want to invite you to take part in a free preview of our brand new, ground-breaking entrepreneurial tool; Reality Check Your Startup.
You’ll learn the right kind of information to gather, and you’ll do it in a way that makes sense to you and your business. Want to check it out?
Click below to get instant access.