You might be thinking there are plenty of things wrong with your business. But what if I told all the problems you think you have stem from one thing: your bias. Your bias towards your product, the problem it solves, how you sell it and your ideal customer is why you might be feeling stuck.
Bias is our way of seeking out information that supports our beliefs and assumptions. And when we look for information that provides us the insights we want, we can easily end up making bad decisions or decisions based on a false reality.
The assumptions that helped you start your business can easily turn into assumptions that are holding your business back – if you aren’t aware of them and continually challenging them. The problem is that it’s a hard thing to see from the inside looking out.
So, let me ask you this …
How well do you know your ideal customer?
Now as an entrepreneur, startup founder or a small business owner, you are probably pretty confident you know your customer inside and out. Well, when was the last time you challenged what you think you know about them? Chances are it’s been a while. And don’t worry, you’re not alone.
You see, to grow a successful business, you have to continue to challenge what you think you know. You can’t assume you know because every day you spend working in your business, what you know and assume changes.
You gain a new perspective over time and your assumptions are based on that evolving perspective. And if your perspective changes, so do your assumptions. That’s why it’s important to keep you (and your assumptions) in check. And that happens when you become aware that they are there.
Ignoring your biases can be dangerous for your business. It might be why your business isn’t gaining traction, why you’re having trouble selling your product, or simply why you’re having trouble finding the right people to work with you.
If you and your business are struggling, then it’s time to take a closer look at why you’re making the decisions you’re making.
Interested in learning how to overcome your biases? Click here to download the “Five Steps to Making Better Decisions by Overcoming Your Biases.”
Here is a graphic from Business Insider that lists all the biases. Can you see yourself in any of them?